Wild & Co.
Year: 2021
As part of a University brief in collaboration with Born Ugly, the challenge was to unearth a long forgotten product or past time and make it relevant for the modern day. After research, the decision was to bring back 'growing' with a modern twist focusing on the extinction of plants.
Wild & Co is a new horticultural brand with three sub-brands divided by levels of engagement (Amity, Source and Brink). The brand aims to attract different skills and interests within horticulture due to the strong belief that change happens a lot easier with small actions and shared responsibility.
Brand identity showcasing the various logos, colour palette and typeface.
Prototype demonstrating the user flow from homepage to results for the #FindYourWild test
#ToBloomAgain campaign in association with 'Brink'.
[project document is currently unavailable]
Brand structure and the forms of communication with each sub-brand.
Examples of packaging which communicates the idea of simplicity and transparency.
The use of stickers is a cheap but smart advertising method. The QR code makes information accessible and creates curiosity.
Social media aims to promote primary and secondary campaign and tries to engage and interact with the target audience.