New Laws
Year: 2020
As part of a University brief, the challenge was to brand a new science channel that is aimed at exploring and explaining new discovery. With a lot of channels already live, the brief asks for something new, something different and something that engages with new viewers.
'New Laws' is a new science channel exploring and explaining scientific discoveries whilst promoting a sustainable future. The deliverables focus on a theme (plastic) to demonstrate three core brand values: awareness, innovation and creativity. It targets open-minded and curious individuals who are keen to extend their understanding of the world of science.
'New Laws' direct mail focusing on reducing plastic by promoting beeswax pellets for beeswax wraps.
'New Laws' site map and wireframe. Wireframe only presents the 'Creativity' user journey.
'New Laws' final prototype featuring the fundamental interaction
